Meet with our experienced user experience specialists to begin your SEO journey! Contact us!

Why is being listed on “Best SEO Agencies of California” important to us?

Our team at Capitol Tech Solutions is proud to make a difference in Sacramento for user experience but receiving recognition across the state of California is amazing! It’s great to see how far our company has grown since being founded in 2004.

This huge accomplishment truly represents the hard work that our team has put into being the very best for our clients. Our user experience team is continuously looking for ways to improve our SEO expertise. We are proud that our team’s efforts have produced unparalleled results for our clients and that those results have made CTS one of the Top Rated SEO companies in California.

Thank you SEOblog for recognizing us!

SEOblog publishes educational content to help businesses grow nationwide. They provide a broad range of companies on various directory pages allowing businesses to easily connect with leading user experience agencies. SEOblog ranks user experience agencies based on website portfolio certifications and many other factors. Check out SEOblog for research ratings and reviews of other leading user experience agencies nationwide.

The post Capitol Tech Solutions listed on Best SEO Agencies of California in 2019 appeared first on Capitol Tech Solutions.

In the user experience world it is vital to understand which marketing strategy will produce the best results for your business.

Two options are Search engine optimization (SEO) or pay-per-click advertising (PPC).

There are several marketing strategies to choose from but these two are the most significant. There are varying opinions about which strategy is better but at Capitol Tech Solutions we want to focus on helping you determine which option is best for the success of your particular business.

SEO and PPC have great user experience results through search engines like Google. Both are successful when implemented correctly but depending on your business objectives and marketplace one might produce better results.

In order to determine whether SEO PPC or a combination of both is the best approach for your business you need first to understand what they are and their value.

Continue reading to learn more about Search Engine Optimization Pay-per-click advertising and how to determine which is best for your business.

What is Search Engine Optimization (SEO)?

Search Engine Optimization or SEO is the process of optimizing website pages to get organic or natural traffic from search engines. With the right keywords search engines will push your website to the top of their results page.

Generally it takes some time to see good SEO results but once you’ve reached the top you’ll most likely stay there for months. If you continuously work on maintaining keywords and other optimizing tools your site can stay at the top of the search results even longer.

People often begin looking for a product or service through search engines. Having a strong presence in search engines ensures that your target audience will find your business. The success of your business depends on that traffic. Most people who search in search engines click on the organic listings over PPC listings because organic results create a sense of trust for the user.

The best part of SEO is that it doesn’t cost money. If you have the expertise to do it yourself it only requires time and patience.

If you don’t have the time and expertise we’ve got your back! Capitol Tech Solutions has years of SEO experience and a dedicated digital team ready to increase traffic and conversion rates for your website.

Our user experience experts would love to share their expertise! Let’s start your journey to the first page of Google’s rankings!

What is Pay-per-click (PPC) advertising?

Pay-per-click advertising or PPC is the process of setting up a campaign where businesses can bid on keywords to drive traffic from search engines. Each time a visitor clicks on the ad the advertiser must pay the PPC network. The more money you spend the more traffic you will receive.

A key difference between PPC and SEO is that paid ads appear at the top of the search results page right before organic results.

With PPC you get instant results and can have your ads target a specific audience down to their age income and location. For example if you are a local business in Sacramento you can place ads to only target Sacramento or surrounding areas.

At Capitol Tech Solutions we want to help you make the most out of PPC and save you money at the same time. We have the experience and knowledge to maximize your PPC dollars and get your site the best results.

Should I use SEO or PPC?

If you have the budget CTS suggests using both SEO and PPC simultaneously. These two user experience options are a power couple and implementing them together will give you leverage over your competitors.

These two strategies work best when integrated and strategically aligned with one another making up for a successful Search Engine Optimization (SEM) strategy. Here are the benefits of combining SEO and PPC:

• Visibility – Utilizing both strategies will give you more exposure on search engine results pages (SERPS). You will have control over organic and paid search results which will give your visitors the impression that you are an established business.
• Retargeting – When users visit your site organically but didn’t convert to a lead you can utilize PPC to retarget them. Reminding users of what they were once interested in will increase your conversion rate.
• More Data – PPC advertising allows you to test the bounce rate and conversion rate of organic keywords. This way you can refine your organic keyword strategy to produce better results.
• Damage control – If there is something negative about your business online you can combine the efforts of PPC and SEO to steer your visitors in the direction you want and push the negative away.

Our User Experience Team partners with you to achieve your unique business goals! Contacts us!

The post SEO vs. PPC – Which marketing strategy is best for your business? appeared first on Capitol Tech Solutions.

Bill Gates once said “Content is King” and at Capitol Tech Solutions we wholeheartedly agree with this statement.

A website with a variety of content will see improved Search Engine Optimization(SEO) and the foundation of that variety is content writing. Everything you post on the internet is tied together by well-written content. For example even a video needs written content with SEO value in order to drive web traffic.

Many think writing content is easy but it can become time-consuming to create quality content on a regular basis. In order to produce content that actually gets results there must be attention to detail advanced planning and an understanding of how SEO works. If your business doesn’t have a marketing expert or content-creation specialist on staff keep reading to find out how Capitol Tech Solutions can help.

At Capitol Tech Solutions our user experience team can increase website conversions with high-level content that is always up-to-date. Here are a few reasons why we can write better than the CEO of a company.

Discover how partnering up with Capitol Tech Solutions will help your conversion rates blast off! Contact us today!

#1 We take the time to understand your problem

We write content that resonates with our clients (and their customers) by gaining an in-depth understanding of each clients’ challenges and goals. When you partner with Capitol Tech Solutions you are provided with customized solutions that zero in on your unique concerns while outlining a clear route to success.

#2 We are trained to write for the web

It’s not enough to just be a good writer web content must be created with an SEO strategy in mind or the writing has no value at all. Our team has been trained to write for the web specifically which means we understand the value of SEO how to find keywords and how to write around those keywords. Every day our team writes content for the web that drives traffic to our clients’ websites and moves those sites up the search engine rankings. Many of the CTS team have achieved certifications from Hubspot and we are all continuously staying up-to-date on SEO algorithms so that our writing looks good and works hard.

#3 We earned degrees in writing

The CEO of your company probably didn’t go to school to write but at CTS we have team members who have earned degrees in writing because they enjoy writing enough to make it the focus of their career. On the other hand the CEO of your company has skills that are more in line with the day-to-day operation of your business. Their time is better spent focusing on your business rather than trying to come up with SEO-friendly written content on a consistent basis.

#4 We do extensive research

Our user experience team has years of experience writing for several industries such as dental services non-profit organizations law firms and political advocacy.

When we partner with a company we do extensive research to become experts in that company’s industry. We learn everything about our client’s business but then also do a deep dive into our client’s competitors as well. We investigate what is working and not working for both our clients and their competition then we leverage that knowledge to create a winning marketing strategy for our clients.

#5 We have the time and bandwidth

A lot of times when we start working with a company they are very ambitious about the amount of content they plan to create in-house. Even without a dedicated marketing manager or content creator many companies still believe they can get the writing work done. But the fact is it takes a lot of time and effort to write successful web content and most of our clients’ employees are already spending a majority of their time and effort focused on the day-to-day success of the business. There simply isn’t enough bandwidth to create content and without that content a user experience plan simply won’t succeed. That is where Capitol Tech Solutions comes in.

Partner up with CTS for user experience success!

We work closely with a company’s decision-makers to create content that exceeds expectations engages potential customers and increases web traffic. And most importantly we do all this while our clients’ employees focus on running their business well.

If you are looking for a true partner in your user experience success Capitol Tech Solutions has the expertise talent and track record to get the job done.

The post 5 Reasons why we write better content than a CEO appeared first on Capitol Tech Solutions.

Join us on October 5 2019 for the 6^th Annual Sacramento Century Challenge sponsored by the Rotary Club of Sacramento. Proceeds from the fundraiser will benefit the Sacramento Children’s Home Crisis Nursery Program.

Our CEO Bobby Reed signed up as a Challenge Champion and has pledged to sign up other riders to help fundraise for the event. As a Challenge Champion Bobby must raise a minimum of $350 to earn a free 2019 jersey and a refund of his paid registration.

A few CTS staff members have already signed up as part of Bobby’s Sacramento Century Challenge team and we are inviting you to join us as well! Last year three members of CTS participated and partnered up with The Sacramento Rotary Club in the fundraising event.

Bobby Reed had this to say about his experience at the event last year “It is a fun and very flat ride so all levels of folks can do it. I was able to pull my kids in the trailer behind me and they had a great time (although Isaac fell asleep!). After the ride there were bands playing as well as some good food so my family joined me and the kids danced a bit. It was a great way to spend a day and it was nice to know we were supporting a local charity while having a good time!”

At CTS we are always looking for ways to give back to our community. The Sacramento Century Challenge – Ride for a Reason is a fun opportunity to raise money and support one of our many great clients!

Ride for a Reason!

The Sacramento Century Challenge starts and finishes on Capitol Mall in Sacramento and winds through the California Delta Wine Region. Sac Century offers several distance options with participants able to choose a 16 36 63 or 100 mile route. Each course is very flat and features rest stops that are stocked with food and water. There is also a non-rider option for folks who want to fundraise but are not able to participate in the ride. After the event is over there will be a celebratory festival featuring music food wine and beer.

For more information on registration prices route maps and volunteer details please visit the Sacramento Century Challenge website.

The post Join our CTS team at Sacramento Century Challenge appeared first on Capitol Tech Solutions.

We are in the era of mobile applications. Mobile applications are a popular alternative to mobile websites because of their efficiency and performance capabilities. If you are thinking about building an application for Android iOS or even Window phone platforms Capitol Tech Solutions has got you covered!

At Capitol Tech Solutions our mobile application developers stay up-to-date with the latest technology to ensure the best application for our clients. Whether you have a targeted need or want to reach a broad audience CTS is your partner for a successful mobile application. We can help your business with the development and design of a custom mobile application that works on both iPhone and Android devices.

Developing an application natively can get expensive and time-consuming. To reduce development time and costs we prefer Xamarin a single technology stack where you can reuse up to ninety percent of code between devices. Continue reading to learn more about the benefits of Xamarin and why we prefer it for mobile application development.

Ready to create a custom mobile application? Contact us now!

What is Xamarin?

Xamarin is an ecosystem of tools that are widely used by mobile application developers to share coding across major platforms including C# and .NET. It is cost-effective time-efficient flexible and reliable platform used for developing mobile applications on various operating systems. According to Microsoft Xamarin can build cross-platform mobile applications that allow engineers to share about 90 percent of code. Microsoft acquired Xamarin in 2016 after it was built by Mono a cross-platform open-source .NET framework.

How does Xamarin work?

Xamarin has made it easier for developers to understand code language by converting existing Android iOS and Windows phone platforms Software Development Kit (SKD) to C#. Xamarin uses a single language C# to create apps for all mobile platforms. C# as a part of the .NET framework language allows developers to create apps without learning a new coding language and platform. Working in a familiar environment increases developer productivity and allows our team to scale and build more apps faster passing the savings onto our customers. And Xamarin still provides flexibility through native UI interface API access and native performance for the pieces of the app that need to be custom for that specific device.

What are the pros of using Xamarin for development?

1. A single technology stack for multiple platforms – This is a game-changer for clients that want Android iOS and Window applications to work simultaneously.
2. Native Performance and user experience – A platform-specific user interface is used in Xamarin which makes the user experience more native.
3. Simplified Maintenance – Since Xamarin is a cross-platform application maintenance only requires developers to change or update one source file for both iOS and Android applications.
4. Support of TVs wearables and IoT systems – Xamarin is the reason we can build portable versions of many platforms including Android wear and iOS Apple Watch.
5. Testing and Insights – There are exclusive tools within Xamarin to test the mobile application’s performance. Quality assurance is a necessity for a successful application.

Create your custom mobile application with Capitol Tech Solutions

Our Software Development team has years of experience developing mobile applications from the ground up with Xamarin. We work with many industries including non-profits dentistry law firms and government agencies to develop applications to meet their specific business requirements. Contact us today to get started in mobilizing your business!

The post Why do we prefer Xamarin for Mobile Application Development? appeared first on Capitol Tech Solutions.

Our front-end web developer Alex Wright has recently achieved certification for Google Analytics. Google Analytics is one of the most popular analytics software on the market because of its ability to collect a massive amount of data related to how users are finding and interacting with websites. Having the ability to decipher the information provided by Google Analytics gives our web developers the ability to maximize the website performance of all our clients’ sites.

"I am excited to be Google Analytics certified! Google Analytics is invaluable in understanding how website visitors react to and interact with a site’s design and content. That data informs our team’s design decisions we strive to maximize visitor conversions” said Web Developer Alex Wright. “I enjoyed learning the ins and outs of Google Analytics while studying for the certification and am excited to apply that knowledge as we continue to produce high-quality high-converting websites for our clients."

Wright’s Google Analytics Certification gives CTS special access to technical support product information and exclusive conferences. We believe analytics is the foundation of everything we do in user experience including SEO social media marketing search engine marketing and much more.

What does it mean to be Google Analytics Certified?

At CTS we are always looking for ways to expand our skillset and maximize results for our clients. We understand the importance of using Google Analytics’ tools to the measure the results of our clients’ websites. A Google Analytics Certification verifies that our team has advanced understanding of the data provided by Google Analytics and can use that understanding to get results.

Capitol Tech Solutions is proud to offer expertise in Google’s most popular and effective tools. We understand each client’s unique business goals and use our extensive expertise to develop strategies that provide unparalleled results.

As we continue to grow we continue to look for opportunities to serve our clients better. Our team strives to differentiate ourselves through strategically developing cutting-edge design engaging content and user experiences to reach the business objectives of every client that partners with CTS.

The post Alex Wright achieves Google Analytics Certification appeared first on Capitol Tech Solutions.

As cloud technologies grow Cloud Architects are becoming more and more prevalent. A cloud architect is an IT professional who is responsible for overseeing a company's cloud computing strategy.

Similar to a building architect Cloud Architects plan and develop secure and scalable cloud-based solutions so businesses can thrive online. A Cloud Architect is responsible for cloud adoption plans cloud application design and cloud management and monitoring.

In the planning phase a Cloud Architect is tasked with determining what functionality is needed for a given software what systems would be most beneficial what vendors to use for hardware and how to best integrate parts from different suppliers. In addition a Cloud Architect creates a set of functions and procedures for the planned cloud-based software.

A Cloud Architect then oversees the development of the software always monitoring budget technology effectiveness and timeline.

Once the cloud-based software is developed the Cloud Architect sees the project through to launch and also monitors the continued success of the software as it is being implemented.

Our Cloud Architects have years of experience working in the latest cloud environments and remain up to date with the latest trends and issues. They ensure that each client’s entire cloud adoption performs properly while avoiding risk. Contact Capitol Tech Solutions today to elevate your business with a Cloud Architect!

We can help transform your business onto a Cloud-Based Software. Cloud Architects you can rely on! Contact us!

Key skills Cloud Architects should have in this role

A Cloud Architect must possess a collection of skills to successfully integrate cloud-based software. Their expertise in cloud-based infrastructure should include:

General background: A Cloud Architect should have earned one or more degrees in computer science MIS or any area that focuses on Information Technology. Important skills include understanding the building blocks of IT: applications data centers programming database and networking.

Database Experience: According to Forbes an estimated 2.5 quintillion bytes of data are created continuously every day as the growth of IoT is accelerating. Most of these databases are hosted on cloud platforms due to scalability. Cloud Architects must have database knowledge to be able to create secure scalable cloud-based solutions.

Programming Knowledge: Understanding programming is vital for creating a Cloud-Based Software. Here are some popular programming languages that Cloud Architects should be familiar with:

• Java
• Python
• C+
• Ruby
• Node.js
• SQL
• Perl
• PHP

Communication/Collaboration: The ability to communicate clearly and directly while collaborating with others will help a Cloud Architectsuccessfully navigate this role. A Cloud Architect will be responsible for organizing and motivating a diverse team throughout the lifespan of a project. Clear communication will keep everyone on the team informed and on task.

Leadership Skills: In addition to analyzing and developing a cloud-based software system the Cloud Architect is also in charge of managing the teams that are working on a given project. The Cloud Architect will need to run meetings establish team hierarchy delegate tasks and monitor project benchmarks. Effective leadership skills are a must for a successful Cloud Architect to keep the project and the team on time and on budget.

Need Cloud Software assistance for your business? Contact Us!

Cloud Architecture Training and Certifications

Want to build your resume with the Cloud Architecture knowledge and skills? Click on the links below for professional Cloud Architect certifications.

• Microsoft Azure Certifications
• IBM Cloud Computing Solution Architect
• AWS Certified
• Google Cloud Certified

Capitol Tech Solutions has years of experience

Our team of Cloud Architects works hand in hand with our UI and UX designers to deliver secure and scalable cloud-based solutions for businesses of all sizes. We can design and development an application from the ground up with an in-depth understanding of each client’s unique business needs. Whether you are looking for user experience software development or IoT options Capitol Tech Solutions is your one-stop source. We are passionate about the work we do and strive to provide the best solutions for our clients.

Need Cloud Software assistance for your business? Contact Us!

The post What is a Cloud Architect? appeared first on Capitol Tech Solutions.

At Capitol Tech Solutions we work with our clients to design build and optimize Internet of Things(IoT) applications. When discussing IoT devices that use cellular networks our clients usually have one of two comments.

The first is “I’ve heard of 5G I’ll be able to download video everywhere!” While that is true there are thousands of potential applications that need only a small amount of data and 5G is way overkill.

The second we hear is “Cellular is expensive! Don’t each of your devices have a huge monthly bill?” Today that is a false assumption as plans can be had for less than $1 per device per month.

The game changing technology that addresses both comments is 4G LTE Cat M1 a technology our team believes will change the business case for many IoT solutions. Building a successful IoT solution means being able to match the right connectivity with the right mix of technology and 4G LTE Cat M1 is the right connectivity for many IoT devices.

LTE Cat M1 is a low-power wide-area (LPWA) air interface that lets you connect Iot devices with medium data rate requirements. It was designed for cellular technology to create a faster experience using IoT applications. This typically means 375 Kb/s upload and download speeds. The low power aspect of the protocol allows for longer battery lifecycles and greater in-building range which is a key concern for our customers.

If you have an idea or a complete project don’t hesitate to contact CTS today for a consultation with our experts.

What are the benefits of 4G LTE Cat M1?

• Wide range in coverage
• Small module size
• Low costs
• Longer battery lifecycle
• Power-efficient
• Reduces complexity

"We need to be able to deploy our thermostats anywhere and not worry about whether or not it will connect to the network. Due to the low power requirements and high availability in buildings we decided to go with the Cat M1 Solution" said Kristi DiMatteo Senior Account Manager for Capitol Energy Systems. "We see a huge potential for this technology to change the structure and complexity of building automation systems while also getting information to the decision-makers quickly and affordably."

LTE Cat M1 provides the perfect solution for applications that do not require high bandwidth yet need constant connectivity. Key applications include:

• Smart Cities – Street lighting traffic lights monitoring parking and waste management.
• Smart Buildings – Security systems elevators and lighting control system.
• Automotive & Transportation – Vehicle tracking fleet management and telematics.
• Connected Health – Health wearables medical diagnostic devices and wheelchairs.

The post Why is 4G LTE Cat M1 a game changer for IOT? appeared first on Capitol Tech Solutions.

Our User Experience Team works hard to achieve your unique business goals. Contact us!

Name: Kevin Olson

Title: User Experience Specialist

Length of time with the company (Year Started): Hired May 2019

Education: Bachelor of Science in Business Management from Brigham Young University Idaho

Job Description: As a user experience specialist Kevin is responsible for client-based social media marketing search engine marketing and content management as well as various administrative responsibilities related to User Experience SEO initiatives. Kevin’s prior experience with user experience has allowed for a smooth transition into his new position at Capitol Tech Solutions. Kevin consistently stays up-to-date on the various ways to improve ad performance so that our clients achieve the best results possible.

Personal Information: Kevin was born in Rocklin California and is the youngest of four. In his free time Kevin likes to watch Baseball and Basketball. Kevin also enjoys working on various side projects as he’s able to gain more experience in the user experience world.

Name: Lyna Vu

Title: Web Content Strategist

Length of time with the company (Year Started): Hired May 2019

Education: Bachelor of Science in Business Administration Marketing from Sacramento State University.

Job Description: As a Web Content Strategist Lyna is responsible for web content generation for our clients and focuses on developing content where websites appear on the first page of Google results. She creates webpage content press releases case studies social media content email newsletter and any other digital content necessary for the success of our clients. While coordinating multiple projects with our account managers she also has interns to assist in content generation.

Personal Information: Lyna was born and raised in Sacramento California. Lyna’s family includes her mom dad and younger brother. Lyna is passionate about traveling. She loves the experience she gains from seeing the world and how it transforms her. Whether it be for the amazing food the breathtaking views or the beautiful culture she will always have her suitcase ready for an exciting adventure.

Name: Dawn Dais

Title: Creative Director

Length of Time with the Company: Hired June 2019

Job Description: As Creative Director Dawn will assist and guide all creative for CTS. This will include overseeing website design producing written and graphic design content social media graphics and strategy as well as the overall rebranding of Capitol Tech Solutions. Dawn will work collaboratively with the CTS team as well as CTS clients and partners to produce top quality creative content for all ongoing and future projects.

With over 15 years of graphic design experience Dawn has produced award- winning print and digital work for small businesses large associations local and national political campaigns and everything in between. She has also served as the marketing manager for several businesses including a large state-wide association.

In addition to her design and marketing experience Dais is also the best-selling author of seven nonfiction books that have topped Amazon.com best-seller lists and have been featured by countless TV and print media sources.

Personal information: Dawn lives in Roseville CA with her two small kids two large dogs and two average-size cats. In addition to her experience in design marketing and writing Dawn is also the founder of a local nonprofit the Throwing Starfish Foundation which supports the most vulnerable in our community.

Name: Alex Wright

Title: Junior Web Developer

Length of time with the company (Year Started): Hired March 2019

Education: Bachelor of Science in Engineering from Harvey Mudd College California

Job Description: As a Web Developer Alex designs and builds WordPress websites for clients and the Bootstrap UI for the eFundraising Connections donation platform. She works to ensure CTS’s websites are mobile-ready and accessible to users. Additionally she is qualified in Google Analytics which she applies to optimizing user behavior to drive website conversions.

Personal Information: Alex is a Sacramento native and loves the city’s art restaurants and weather. Her family includes her parents her twin sister and her parents’ dog and five cats. She enjoys social dancing yoga and making cosplay costumes.

The post Capitol Tech Solutions welcomes our new hires to the User Experience team appeared first on Capitol Tech Solutions.

We would love to share our expertise! Let’s start creating strategies to deliver results to your business! Contact us!

How did Capitol Tech Solutions receive this recognition?

The Sacramento Business Journal evaluates the candidates based upon the number of employees and the business procured. Once all the companies are evaluated the list is published on their main website for the world to see!

Capitol Tech Solutions is one of the largest software development companies in Sacramento as well as one of the fastest growing companies in the region. CTS works with small and medium businesses start-ups and government agencies to provide comprehensive user experience solutions to enhance each client’s business and presence online.

Why is the “Largest Software Development Companies” recognition important to us?

CTS takes much pride in being recognized in the list of largest software development companies because of their growth. They have enjoyed tremendous growth in the past few years due in large part to their wide range of tech expertise exemplary customer service and unmatched results for their clients and partners.

In addition CTS is very proud of where they are currently in size because of looking back at how small they used to be in the beginning. They are a family business and seeing the growth shows any company can do the same with hard work and passion.

When a new employee joins the family they immediately improve the work environment. Each employee brings their own unique quality to the company creating a happy and diverse place to work therefore bringing in more employees. Having the “Largest Software Development Companies” plaque hung up in the office brings much joy and motivation to the company in hopes to move up on the list in the future.

CTS offers a full range of services

Capitol Tech Solutions is a leading digital development firm in Sacramento. The growing company provides a full range of software design web development services IT services digital advocacy and marketing and fully customized software database development solutions.

The post Capitol Tech Solutions is proud to be recognized on “Largest Software Development Companies” in 2019 appeared first on Capitol Tech Solutions.