We are proud to announce that Good Firms Directory lists Capitol Tech Solutions as Top Mobile App Development Companies in 2020. Good Firms is a research organization that seeks to find the best performing companies in a wide variety of tech service industries. Good Firms has more than 60,000 services & software companies listed on their site. It is an honor to be recognized as one of the top performers.

What Winning the Top Mobile App Development Award Means to Us

This isn’t the first time that we have been recognized by Good Firms. Our user experience team was recognized as one of the “top search engine optimization agencies that offer organic services by SEO experts.” We take pride in achieving these awards as it demonstrates our tireless effort to be the best in our industry. “We are thrilled to be recognized as a leader in Mobile App Development,” said Capitol Tech Solutions CEO Bobby Reed. “With the pandemic forcing businesses to be remote, we are able to help them adapt through innovative business solutions on mobile devices. We look forward to helping our customers and partners continue to evolve.”

Proven Custom Software with Superior Customer Support

Our priority at Capitol Tech Solutions is to provide all our clients with the best work possible. The awards that we achieve are just another way for us to see that we are providing our clients with the best custom software. In addition to this recognition, we have also recently received an AVA Digital Gold Award, Davey Silver Award, Mobile Web Award, named by SEO Blog as a top-rated SEO Agency in California for 2019, and recently name by Yelp as the “Number one Sacramento Web Design Agency.” We continually strive to make sure that all our clients are happy with their custom software solutions. Whether you need custom software or help with your user experience strategies, our award-winning team is here to help your business achieve success. Contact us today to learn more about how we can help your business grow.

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Digital Strategies for Restaurants During the COVID-19 Pandemic

There is no doubt that all types of businesses are being negatively impacted by the recent COVID-19 pandemic. In order to fight the spread of this virus, various cities and states are enacting shelter in place orders, which have an even larger impact on businesses, especially those that are in the food service industry. The recent shelter in place order in California required that restaurants eliminate all in-restaurant seating, but allowed drive-through and or pick-up/delivery options to remain in place.

Capitol Tech Solutions has had the privilege of working with Pushkin’s Bakery during this pandemic. Pushkin’s is Sacramento’s exclusive wheat/gluten and dairy-free dedicated bakery with several locations. They have immediately taken the necessary steps to ensure that they follow all of California’s shelter in place orders, while also still serving their customers to the best of their ability. In order to do this, they have shifted from primarily serving their food in-restaurant/bakery, to curbside pickup and even local/nationwide shipping.

Along with this, we have worked with Pushkin’s to develop new digital strategies to help them during the pandemic. Our first step was to work with Pushkin’s to create an easy-to-use Shopify website for customers to place orders online. Customers can order cupcakes, cookies, pastries, bread, and even order a completely custom cake, all from the comfort of their home. The customer selects a pickup date/time during the checkout process, Pushkin’s receives and fulfills the order, the customer pulls up to a Pushkin’s location where they are then greeted by a Pushkin’s employee with the order in hand. More recently, we have worked with Pushkin’s to get their proprietary flour blend up onto the website and ready for delivery. Because of the website, they are now able to ship their flour out nation wide, reaching people who may never have had the opportunity to eat at Pushkin’s. Their website has allowed Pushkin’s to expand their business into new areas all across the country.

So how can Your Restaurant Adapt to COVID-19?

Website platforms like Shopify provide you with so many tools and plugins to help your business be successful. Like we mentioned before, Pushkin’s utilizes a Shopify plugin that allows customers to create fully custom cakes. This same plugin could be utilized for your restaurant. For example, if you sell cheeseburgers, your customers can select what items or condiments they want on their burger, what they want to remove, add a side of fries, select whether they want to pick it up or if your restaurant has the ability to deliver the food then your customer can choose to have it delivered, and then they checkout. Here’s the best part: you keep all of the profits from the order.

Utilizing Social Media to Keep Your Customer Informed

Newsletter Announcement

A large list of emails can be used for more than just a newsletter. You can use them for other various marketing tools. Maybe you want previous customers to discover you on Facebook. Restaurants have partnered with Capitol Tech Solutions to run a Facebook page like campaign targeting those specific customer emails. We have also used those email lists to run retargeting campaigns to get customers back to a website or drive them back to a restaurant.

Optimize Your Restaurant’s Digital Strategy

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Online Paid Advertising – Is it Right for Your Practice?

You’ve invested in a website but is it generating business? If it has not been designed with Search Engine Optimization (SEO) in mind you are likely missing out on prospective clients who are looking for the professional services you offer. In a previous blog post, we presented the benefits of SEO and social media opportunities for promoting your law firm, and while there are definitely positive results that can be derived from these actions, you may also want to consider paid online advertising.

In the first half of 2019, digital ad revenue was $57.9 Billion according to IAB Internet Advertising Revenue Report, indicating that paid online advertising has become a staple in the technology toolbox for businesses. When done properly, SEO (Search Engine Optimization) and PPC (Pay Per Click) can generate high-quality leads at a nominal cost per click.

Perhaps surprisingly, a hefty advertising budget is not needed to garner results from paid online ads. Depending on your goals, budget, and target market, your advertising could include one of these methods.

PPC (Pay-Per-Click)

Pay-per-click or Cost Per Click has earned its place as one of the most effective marketing strategies, accounting for over 60% of the “clicks” as compared to 35% for those generated organically. The methodology is promoted by the major search engines – Google, Bing, and Yahoo – as well as social media sites such as Facebook and professional networking sites like LinkedIn.

The key to maximizing results with PPC is targeting your audience, identifying the demographics of a prospective client, and developing a focused ad campaign to reach them. The technology has evolved to the ability to focus on key factors such as age, sex, and geographic location, and can even be fine-tuned to such specifics as time of day they might be searching for your services.

As an example, a law firm specializing in representing individuals arrested for driving under the influence might have their ads scheduled to appear on searches for “DUI lawyer” generated by men between the age range of 21 to 35, the hours between 10 pm and 3 am, and from a geographic location near the local police station. Or, your practice is devoted to Estate Planning. Your target market might be married couples in their 30’s and 40’s who live in your city and have a home worth in excess of $500,000. As an advertiser, you only pay for an ad when it is clicked on and the pricing structure for PPC advertising is based on a bidding system. The more popular a search term is, the higher the cost for each click.

PPM (Pay-Per-Impression)

A close cousin of Pay-Per-Click is Pay-Per-Impression or Cost-Per-Impression for which the pricing is similar to more traditional advertising metrics utilized by print publications where ad pricing determined by their circulation, not by the number of responses to your ad. As an advertiser, you pay for every 1,000 times your ad appears, regardless of whether anyone actually clicks on it. The cost for PPM is typically lower than PPC and is likely better suited to building name recognition as opposed to a garnering a prospective client.

Key to the success of either methodology is if and when a prospective client does click on your ad, what will they be seeing? If they land on your website’s home page, is there a clear, concise message as to how you can help them and why they should hire you without them having to navigate to another page? Is there an easily identifiable call to action, a way for them to reach you, either through a phone number or registration form?

If your law practice is single focus, that is, you specialize in just one area of the law, the home page of your website should contain this information. However, if you have more than one specialty and are running ads for just one specific practice area, you may want to consider creating a landing page. Also known as a “lead capture page,” a landing page is designed specifically for the ad you are running and should give the person viewing it an immediate answer as to what you can do for them and how they can reach you. When utilized, landing pages can typically lead to higher conversion rates of your prospective client contacting you.

Is online advertising right for your law firm? A well-designed, well-managed ad campaign, focused on the specific demographics of your ideal client, can bring new business to the table. Capitol Tech Solutions has the expertise within the legal field to deliver measurable and lasting results.

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