In the era of artificial intelligence (AI), data has become the lifeblood that fuels innovation, drives decision-making, and powers inventive technologies. As Jensen Huang, founder and CEO of Nvidia, aptly put it, “Data is the essential raw material of the AI industrial revolution.” This statement speaks to the critical role that quality data plays in the development and success of AI systems.

Quality data is foundational to AI for several reasons. First and foremost, AI algorithms learn from data. Having quality, reliable data to load into AI models is incredibly important as it is used to train predictive and prescriptive models. AI relies on vast amounts of data to identify patterns, make predictions, and improve over time. The accuracy and effectiveness of these algorithms are directly proportional to the quality of the data they are trained on.

Poor-quality data can lead to biased, unreliable, and even harmful AI outcomes. Data accuracy and data quality metrics are essential in ensuring the overall quality of the data. Additionally, implementing a data quality assessment framework and establishing data quality rules can help maintain high standards.

Amazon’s AI recruiting tool is one example of the consequences of poor data quality. This tool, intended to streamline the hiring process, showed bias against women because it was trained on resumes submitted to the company over a 10-year period. Most of these resumes came from men, a reflection of male dominance across the tech industry. This bias led the AI to favor male candidates, penalizing resumes that included terms like “women’s” or graduates from all-women’s colleges. Despite efforts to make the tool gender-neutral, Amazon ultimately abandoned the project as the system could still devise other discriminatory ways to sort candidates.

To avoid such pitfalls, it’s crucial to ensure data quality by looking for missing data elements, poor data consistency, and old or stale data. Simply put, high-quality data enhances AI models. In a world where AI applications are increasingly integrated into various aspects of daily life, the ability of these systems to perform reliably in diverse real-world scenarios is paramount. High-quality, diverse datasets enable AI models to generalize better and perform well across different contexts and populations, thereby increasing their utility and reliability.

The importance of data quality extends beyond the initial training phase of AI systems. Data quality is also vital for ongoing maintenance and improvement. AI models need continuous learning and adaptation to stay relevant and effective. This involves regularly updating the training data with new and accurate information, which helps the models evolve and remain robust over time. Incomplete data and inconsistent data can significantly impact the timeliness and accuracy of insights.

Organizations looking to leverage AI must prioritize data quality as a strategic asset. This involves implementing rigorous data governance practices, investing in data cleaning and preprocessing, and fostering a culture that values data integrity. Continuous data quality review procedures are essential, and companies like Capitol Tech Solutions (CTS) can help implement robust data quality systems.

Ensure your AI initiatives are built on a solid foundation and capable of delivering reliable, unbiased, and impactful results by partnering with CTS. Contact Capitol Tech Solutions today to discover how we can help you establish and maintain high-quality data standards for your AI projects.

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Creating a website that looks stunning, functions seamlessly, and aligns perfectly with your brand can feel overwhelming. However, by prioritizing up-front organization and cultivating effective communication, you can streamline the process and achieve a successful custom website design with ease and efficiency. In this blog post, we’ll explore key strategies to ensure your custom website design not only meets but exceeds your expectations. We’ll also touch on the importance of incorporating user experience design and responsive web design to enhance your online presence and drive long-term success through usability tests and user testing.

The Importance of Having a Vision

A clear vision is the cornerstone of a successful professional website design. Even if you don’t have a specific design in mind, it is crucial to have a set of goals for your site. Your vision should encompass your brand’s mission, objectives, and the message you want to convey to your audience. This helps the web designer understand your preferences and the overall feel you’re aiming for, ensuring the final product resonates with your target audience and meets your business objectives.

The Role of Content

Content plays a crucial role in the overall design of your website but is often overlooked in the initial concept phase. It is typically the most time-consuming aspect of any project and requires significant participation from the client. The sooner you begin organizing your web page content, the easier it is to bring your new website to life. Well-structured content not only enhances the user experience but also ensures your message is clear and compelling. For guidance on what content to include on your homepage, check out these resources:

• 12 Critical Elements Every Homepage Must Have
• Homepage Content Tips

Providing Visual Design References

To effectively communicate your vision, provide design references to your website design team. Visual design plays a crucial role in creating these references, as it encompasses the aesthetics and overall look-and-feel of the website. Scour other websites, noting what you like and dislike about competitor sites or any other sites that catch your eye. Gather these samples and share them with your designer. Create a vision board with preferred color combinations, imagery, and visual elements that feel complementary to your brand. This visual guide helps the designer tailor the custom website design to your taste while keeping it unique to your brand.

Incorporating Your Branding

Your website is an extension of your brand, so incorporating your branding elements is vital. Share your logo, brand colors, typography, and any other distinctive visual elements that represent your brand identity. Prioritize brand guidelines and share any brand requirements or limitations. A skilled UI designer can seamlessly integrate these elements to create a cohesive and recognizable online presence, reinforcing your brand identity and enhancing brand loyalty.

Emphasizing User Centered Design Principles

User experience design (UX design) is critical in creating a website that not only looks good but also functions smoothly. UX design focuses on the overall experience of users as they navigate through your site, and the UX design process includes intuitive navigation, fast loading times, and a clear, logical layout.

Before diving into the aesthetics, take time to define the purpose of your site by conducting user research. Are you aiming to drive sales, generate leads, or enhance brand recognition? Understanding your site’s goals will inform the UX design and ensure it aligns with your business objectives.

By prioritizing UX design, you ensure that your visitors have a positive experience, which can lead to higher engagement rates and conversions. A website that is easy to use and provides valuable information will keep visitors coming back. Additionally, conducting usability testing can help identify any issues and improve the overall user experience.

Responsive Web and UI Design

In today’s digital age, it’s essential for your website to be accessible on all devices. Responsive web design ensures that your website looks and functions well on desktops, tablets, smartphones, and mobile apps. Incorporating responsive design not only enhances user engagement but also contributes to SEO success.

A responsive web design not only improves the user experience but also boosts your site’s SEO rankings. Search engines like Google prioritize mobile-friendly websites, making responsiveness a key factor in your site’s visibility and success.

Custom Website Design

Investing in custom website design is one of the best decisions you can make for your business. A professional designer brings expertise, creativity, and technical skills to the table, ensuring your website is not only beautiful but also functional and effective.

A professional website design can set you apart from competitors, giving you a polished and credible online presence. It reflects the quality and professionalism of your brand, instilling trust and confidence in your audience.

Conclusion

Remember, your website is often the first impression potential customers have of your business. Make it count by ensuring it is well-designed, user-friendly, and has an intuitive user interface. By focusing on user experience design, responsive web design, and investing in professional website design, you can create a site that effectively represents your brand and meets your business goals.

Are you ready to embark on a journey to a website you’ll love? Whether you’re starting from scratch or looking to revamp an existing site, Contact Capitol Tech Solutions today for a professional website design consultation that will bring your vision to life!

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Capitol Tech Solutions (CTS) celebrates two decades of innovation and growth with the unveiling of its new brand identity, marking a significant milestone – the 20^th anniversary of the company’s founding. This new design is not just a symbol of our journey; it’s a commitment to the future we envision alongside our valued clients.

The new logo, celebrating our 20^th anniversary, is a modern reinterpretation of our original mark. Retaining the iconic Capitol dome, now encapsulated within the number “20,” it honors two decades of steadfast service and foresight. As we celebrate this milestone anniversary, the refreshed brand reflects our readiness to tackle the future’s challenges with the same zeal and client-first approach that have been the cornerstone of our past 20 years.

Our core values; Professionalism, Integrity, Flexibility, Innovation, and Community capture the essence of CTS’s approach – creating tailored solutions that are not only visually appealing but are also functional, driving innovation and engagement that propel businesses forward.

Our new logo’s elements are carefully chosen to reflect our identity, with a thoughtful blend of tradition and innovation. In retaining the iconic Capitol dome we are paying homage to our Sacramento roots and representing our commitment to supporting local businesses, non-profits, and government agencies. The dome is now surrounded by the number “20,” which honors our two decades of client-centric service and technical leadership.

We believe in integrating with our clients’ teams, driving success through innovative solutions that meet each client’s unique needs. From crafting award-winning web designs to developing custom software solutions that transform businesses, we are committed to helping our clients thrive in an increasingly digital world. Our expert team is not just made up of service providers; we are partners in our clients’ success, integrating our skills and knowledge with their vision and objectives.

As Sacramento’s leading digital agency, CTS has always been at the forefront of digital innovation. We understand that the digital world is ever-changing, and staying ahead requires not only keeping up with current trends but also anticipating future ones. Our rebranding reflects our dedication to this continuous evolution, ensuring that we remain relevant and effective in providing top-notch digital solutions.

As Capitol Tech Solutions steps into this new era, the message is clear: the past 20 years were just the beginning. With a new look, a dedicated team, and a relentless drive for excellence, CTS is excited to forge ahead, crafting digital legacies that enable our clients to succeed in the digital marketplace for many years to come.

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Sacramento-based digital agency invites non-profits to apply for multiple grants up to $10,000 by April 28

Sacramento-based digital agency Capitol Tech Solutions is giving up to $40,000 of digital services to local non-profit organizations.

Leaders of the digital transformation agency, headquartered in Midtown, encourage non-profits in the Sacramento area to apply for the Sacramento Non-Profit Digital Grant Program for up to $10,000 of user experience, web design, and online advertising expert time. The firm will award grants in May to coincide with the Big Day of Giving on May 4, 2023. The application deadline is 5 p.m. Friday, April 28, 2023.

“We have a proven track record of helping non-profits in Sacramento achieve a greater degree of recognition, including our long-time client KVIE, the Rotary Club of Sacramento, and the Metro Chamber Foundation” said Bobby Reed, CEO of Capitol Tech Solutions (CTS). “One of this company’s core values is Community, and we believe this grant program is a natural extension of that.”

Reed said a common misconception he has seen representing non-profit clients in the past is how powerful a user-friendly website and competent digital ad campaign can be to bolster an organization’s name recognition and outreach efforts.

The grant recipients will join non-profit clients ranging from The Atrium and Wellspace Health to UCP, Allegiant Giving, and KVIE.

Over the past year, Capitol Tech Solutions has donated around $125,000 worth of digital services to the non-profits. That’s more than 750 hours of dedicated staff time spent helping local non-profits, according to company records.

The CTS team will tailor digital services through the Sacramento Non-Profit Digital Grant Program to the specific needs of each organization, including web design and development, graphic design for social media and other marketing materials, and online advertising to reach target audiences. The grants will also include training and support to ensure the non-profit organizations can maintain and update their websites and other digital assets at the program’s conclusion.

Applicants must be based in the Sacramento area and have a valid non-profit status to be eligible for a grant. Applications will be evaluated based on the organization’s mission, target audience, and potential impact of digital services. Evaluators at CTS will prioritize non-profits in the sustainability and health & wellness space, youth programs aiding underserved communities, and organizations with limited access to resources for creating and maintaining an online presence.

Reed founded Capitol Tech Solutions in 2004 after graduating from the Massachusetts Institute of Technology. The company’s mission is to understand each of its clients’ unique business goals to create tailored solutions that not only meet but exceed their goals.

CTS bolsters a team of credentialed, experienced professionals in user experience, web design, online advertising, graphic design, and software development. The average employee has been with the company for more than 3 years.

“Our grant program is a valuable opportunity for non-profits in the area to improve their online presence for free with the help of an expert staff,” Reed said. 

He said the established criteria will help evaluators find the most in-need non-profits out of the many deserving applicants to maximize CTS’ impact in the community.

For more information or to apply to the Sacramento Non-Profit Digital Grant Program.

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The digital transformation firm assisted the state agency in its application for the California Awards for Performance Excellence Eureka Award

With the help of Capitol Tech Solutions, the California Council For Excellence (CCE) named the California Department of Water Resources (DWR) State Water Project as its 2021 Prospector Recipient. CCE will present DWR with its award during a dinner and ceremony on May 4.

The CCE recognizes organizations based on the Baldrige Framework for Performance Excellence for outstanding commitment to sustainable excellence through innovation, continuous improvement, and visionary leadership.

“DWR feels honored to receive this recognition that acknowledges the work the State Water Project has done to document its business practices,” John Yarbrough, DWR’s Assistant State Water Project Deputy Director, told CTS. “DWR looks forward to reviewing their assessment on the organization profile of the SWP.”

The CTS team designed the layout and graphic design elements, secured assets, and copyedited the 40-page application on behalf of the state agency. Creative Director Dawn Dais, marketing content writer Patrick Groves, and user experience specialist Kevin Olson worked in tandem on various application pieces.

Due to COVID-19 restrictions, examiners for the CCE could not conduct an on-site visit of the State Water Project, a requirement for applicants to receive a Gold, Silver, or Bronze Eureka Award.

CCE Spokeswoman Jennifer Cunningham said California Awards for Performance Excellence (CAPE) applicants do not compete against each other but are evaluated against the Baldrige Framework and its criteria for performance excellence.

“If an organization applies for the Eureka and does not qualify for the award, then they still receive recognition as an organization who is on their journey to excellence,” Cunningham told CTS.

The CAPE Eureka Award process is modeled after the Malcolm Baldrige National Quality Award established by Congress to promote improved quality of goods and services in U.S. companies and organizations. The goal of the Malcolm Baldrige National Quality Improvement Act of 1987 was to enhance the competitiveness of U.S. businesses, according to the Baldrige Foundation’s website.

Yarbrough said applying for a CAPE Eureka Award was important for the State Water Project because it allowed outside expert organizations to conduct external assessments, which provides DWR with a more holistic view of the state water storage and distribution initiative.

“Using this nationally recognized framework for excellence, DWR is identifying areas in the SWP for further improvement moving forward,” he told CTS. “DWR plans to apply in the future to inform us through external assessments of how well we are doing with our improvement efforts.”

Reed said he and his team hope to assist DWR when they reapply for the CAPE Eureka Award.

Founded in 1992, the California Council for Excellence is a nonprofit organization dedicated to helping California-based organizations achieve world-class results based on the Baldrige Excellence Framework.

The CCE will hold a Celebrating Excellence Dinner and Awards Ceremony to honor the 2020 and 2021 CAPE Eureka Award recipients on May 4, 2022, in Irvine, Calif.

CAPE Eureka Award Assessment Timeline

CCE Spokeswoman Jennifer Cunningham provided CTS with the evaluation timeline for DWR’s 2021 CAPE Eureka Award submission:

• DWR submitted an Intent to Apply in April 2021.
• DWR submitted its written application to the CAPE Program on June 1, 2021. The written application is the organization’s response to the Baldrige Framework and its Criteria for Performance Excellence.
• July-September: A team of trained CAPE Examiners, who are volunteers, evaluated the organization’s written application using the Baldrige Framework and its Criteria for Performance Excellence. Examiners evaluated the organization’s response for the six process categories (Leadership, Strategy, Customers, Measurement, Analysis, Knowledge Management, Workforce, and Operations) and reviewed/evaluated results presented in Category 7, Results. The final product of the CAPE Examination team is a feedback report consisting of Strengths and Opportunities for Improvement.
• The team’s feedback report was then sent to a team of Tech Editors for final edits.
• The final feedback report was sent to the organization on December 21, 2021.

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If you’re sitting at your computer poring over article after article about digital transformation, digital transformation strategy, etc., trying to figure out if it’s for your organization but not entirely understanding what it entails, believe me, you’re not the only one.

While researching digital transformation, I had several head-scratching moments myself. There’s a lot of information about what digital transformation is and how you can implement digital transformation strategies into your business models.

With the help of the User Experience Team at Capitol Tech Solutions, we’ve pinned down how we help implement digital transformation initiatives that fit your business or organization.

We’ve also highlighted our picks for the Top 5 Benefits of Digital Transformation.

What Is Digital Transformation?

Digital transformation is the integration of digital technology into all business processes. It changes how you operate and deliver your customer experience.

It’s also an organizational culture change requiring leaders to continually rethink old operating models, experiment more, and develop the agility to respond to their customers quickly.

Enterprise-wide digital transformation will enhance your organization’s ability to improve customer relationships by embracing emerging technologies.

Our Top 5 Benefits Of Digital Transformation

1. Improved Efficiency

When you embrace digital technologies, your efforts will be rewarded with improved operational efficiency.

When you streamline processes and increase automation of menial tasks with digital technologies, your employees will be able to contribute to larger-scale projects. With data analytics and automated workflows, you’ll be able to track your customer’s lifecycle to ensure you’re meeting their needs at every stage.

2. Cost Savings

When you embrace digital transformation, you can reduce costs by retiring legacy systems and products and launching new technologies. You will see additional savings from the improved processes and problem-solving capabilities.

As mentioned above, when you automate information-intensive or menial processes, you free up your employees’ time. You’ll see a greater return on investment as your staff are able to accomplish high-level projects with the time saved by automation.

We’ve helped our clients automate lead generation to the point where sales teams are notified when a potential customer is the most receptive to becoming a customer, allowing them to close more deals and generate more revenue for their companies.

3. Data-Driven Decisions

You can better understand your customer and create a more customer-centric business strategy using data. By combining personal customer information (structured data) and website or social media engagement (unstructured data), you can make more informed business decisions.

Data visualizations can help you see key performance indicators in real-time, allowing you to measure the effectiveness of your digital transformation efforts and user experience strategy.

At Capitol Tech Solutions, we deploy PowerBI dashboards for our clients that allow stakeholders to see changes in project management as they happen. We’re able to pull data from various sources into one easy-to-view metric tracking dashboard.

4. A Better Customer Experience

A byproduct of digital transformation and the increased efficiency of your team is creating a more seamless and intuitive customer experience.

Digital technologies allow customers to get what they want precisely when they need it. By combining customer expectations with digital trends, business leaders can innovate new products and services.

Offering digital tools to your customers makes your business more attractive and keeps you relevant. Firms with a clunky, outdated user experience will have difficulty competing with those that stay up to date with technology in the digital age.

5. Encourages Innovation & Use of Technology To Problem Solve

Digital transformation helps business leaders solve business pain points while improving the customer experience.

When you deploy new technologies, your company will be able to identify and resolve internal and external issues before they become problems. This is partly due to the increased collaboration between different teams within your organization and your customer data.

Digital product managers can notice if a campaign or product is not engaging customers and adapt business operations as needed to meet customer demands.

As digital technology constantly evolves, so too must your digital strategy. A part of embracing digital transformation is being open to innovation. Informed by your data, your organization will be able to adapt to create new business models to meet your goals.

Capitol Tech Solutions Specializes In Digital Transformation Projects

Our team will help you deploy digitalization efforts that turn interactions, communications, business functions, and business models into an omnichannel for customer service.

We’re accredited experts in automation software solutions, like HubSpot, and we leverage our fluency in off-the-shelf and custom-built software services to enhance your digital transformation initiative.

Decrease your costs while increasing your revenue with automated ticketing systems, custom workflows for repetitive tasks, and a database of contacts and customers.

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The Sacramento-based Digital Transformation firm’s commitment to community drives company-wide support of local nonprofits, like the American River Parkway Foundation

Staff from Capitol Tech Solutions cleaned up about 100 pounds of trash as part of the firm’s ongoing commitment to the American River Parkway Foundation.

The volunteer event held on March 18, 2021, saw a turnout of leadership and employees from the digital transformation agency who worked together as they descended upon the Sacramento and American riverbanks to clean up refuse.

The American River Parkway is a 4,800-acre, 23-mile waterway in the heart of Sacramento.

American River Parkway Foundation Executive Director Dianna Poggetto told CTS that volunteers are essential to the conservation of the American River Parkway and ensuring it’s kept free of litter.

“Every year, the American River Parkway Foundation works with thousands of volunteers to clear trash and debris, maintain hiking and equestrian trails, remove invasive plants, repair infrastructure, and more,” Poggetto said. “Collaboration with groups like Capitol Tech Solutions helps boost those efforts.”

CTS Director of People Justino Santana, who organized the gathering, previously served as the community engagement manager for the American River Parkway Foundation.

Heather LaVergne, a CTS account manager, said she volunteered because keeping local waterways and parks clean for wildlife and visitors is important to her.

“It was a great opportunity to do something positive for our community with my team,” LaVergne said.

Alongside LaVergne, CEO Bobby Reed braved steep drop-offs from the park to riverbanks below in their search for trash. He said he envisions using kayaks to access secluded beaches where garbage accumulates just out of reach of even the most daring of volunteers.

“Community is a core value of Capitol Tech Solutions,” Reed said. “We believe in giving back to the Greater Sacramento Area through trash clean-ups and the sponsorship of local nonprofits.”

The Sacramento-based digital agency selects a different local nonprofit to support each month and offers an employee donation matching program. In addition to the American River Parkway Foundation, CTS supports the Breathe California Sacramento Region, Sacramento Regional Conservation Corps., Sacramento Rotary Club, and Friends of Sacramento Arts.

Capitol Tech Solutions’ Core Values

In October 2021, CTS personnel met in person for the first time in nearly two years to decide upon five collective values of personal and professional importance.

These core values include:

• Community
• Flexibility
• Integrity
• Professionalism
• Innovation

CTS’ statement to potential clients defines what community means to the company as:

“Our digital agency is proud to be headquartered in Midtown Sacramento to serve our local community. We improve collaboration and outcomes with our proximity to our customers. We treat each of our customers as valuable members of our community, and we strive to make a joint impact with our new community partners.”

The firm offers user experience services, web design and website migration, and custom software solutions.

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User Experience Team Obtains HubSpot Certifications To Provide Top-Tier Service To Clients Seeking Certified HubSpot Partner

To become the leading HubSpot partner in Sacramento, Capitol Tech Solutions tasked its User Experience Team with becoming fluent in the customer relationship management (CRM) platform.

CTS staff possess five HubSpot Academy certifications, allowing our team to leverage that knowledge to create lead-generation funnels for clients like eFundraising Connections, a political and nonprofit credit card processing solution, and CREtelligent, a real estate technology company. 

“There are three main hubs that you work within HubSpot,” said Kevin Olson, the user experience specialist leading HubSpot initiatives for clients. “You have the service hub, the marketing hub, and the sales hub. At the center of it all is the CRM system. They all work collaboratively to really achieve an organization’s goals.”

Capitol Tech Solutions expanded its commitment to customer satisfaction when the digital transformation agency enrolled in the HubSpot Solutions Partner Program in May 2021. The program allows partners to differentiate themselves based on their expertise and credentials.

The User Experience Team’s HubSpot credentials include Solutions Partner, email marketing, social media marketing, Service Hub Software, and Marketing Software.

“Whether you’re new to user experience or have been doing it for a while, these courses will teach you something that you didn’t know before,” Olson said. “HubSpot does a great job at providing resources that you can utilize for future clients.”

How CTS Helps Clients Optimize Their HubSpot Accounts

HubSpot offers a full suite of software for marketing, sales, and customer relationship management, each supported with a “hub.” The three hubs Olson consults clients on how to operate and automate include:

• Marketing Hub
  • To attract and engage new customers by creating relevant personal marketing
• Sales Hub
  • Build efficient processes to engage prospects and turn them into customers
• Service Hub
  • To connect with customers, exceed their expectations, and ultimately have them become promoters of the organization

“These three hubs work together to achieve that common goal of turning a user from an anonymous person to eventually a promoter of your organization,” Olson said. “It works best when all the tools are being utilized. To have one hub going and not the others, it works, but it would be best to have all teams involved.”

The automation that HubSpot offers streamlines business processes, tracking everything from identifying a lead to when a company salesperson closes the deal. HubSpot houses it all, including email correspondence, documentation, and support ticket tracking.

The User Experience Team creates custom workflows within the CRM platform and trains organization leadership, marketing staff, and salespeople on how to use these workflows to be more efficient.

“Our job is to set up your hub or hubs, get them ready and running smoothly, and train your team in person, virtually, and with video tutorials to the point where you can manage your HubSpot account, and we’re there to support if needed,” Olson said.

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Where do you start when you’re looking to optimize your business’ workflows and processes? You want to generate more leads, but the old-fashioned way bogs you down to just a few wins.

As the leading HubSpot Solutions Partners in the Sacramento area, we might be a bit biased in saying that the customer relationship management experience offered by HubSpot is your best option.

Several HubSpot Academy-certified staff at Capitol Tech Solutions can vouch for the HubSpot CRM. We’ve highlighted our favorite features that we’ve seen significantly help clients and that clients love.

What is HubSpot, Again?

First, a bit of background – HubSpot offers a full suite of software, called hubs, including the marketing hub, sales hub, and service hub. At the center of these three hubs is the CRM.

According to data collected by HubSpot, businesses average three service providers, which adds unnecessary complexity. With a CRM system, a HubSpot partner or service provider, like CTS, can help your marketing and sales teams focus on customers with a single suite of specialized apps at their disposal.

Our Top Five HubSpot Features

1. Lead Generation Optimization

The HubSpot platform can identify your Marketing Qualified Leads and Sales Qualified Leads to build your database of contacts and customers with the HubSpot CRM.

You can identify leads and categorize them based on their level of interaction with your ads campaign, website forms, and web content so you can concentrate on the most valuable leads.

HubSpot marketing automation scores potential leads based on their interaction with your site’s content. For instance, if a potential customer watches a product overview video, the system adds 7 points to their engagement value.

Once a user interacts enough with your website, email marketing campaigns, or social media posts to become Marketing Qualified Lead, the system automatically moves that potential customer to the Sales Hub for your sales teams to evaluate, make contact, and close the deal.

It’s a data-backed way of connecting with your consumers and then selling them your solution to their needs.

2. Automated Ads & Ad Tracking

With HubSpot, you can create segmented audiences and personalized ads through features like ads optimization events, campaign management, and lookalike audiences.

HubSpot smart marketing and analytics then provides deeper insights into the ad campaigns that increase conversion.

You simply toggle on the auto ad tracking, allowing HubSpot to attribute contacts to specific tracking parameters added to the end of your ad URLs. After you link your Google Ads, Facebook and Instagram Ads, or LinkedIn Ads accounts, HubSpot will track ads that are currently active or pending review.

HubSpot allows you to see which ad campaigns work and how well they turn prospects into customers. You can use the data housed within the CRM to build custom lists to target visitors at different stages.

As HubSpot puts it: “Better targeting means more relevant content, more helpful customer experiences, and better return on ad spend.”

3. Email Marketing Automation & Analytics

Using contact insights stored in HubSpot generates more of your emails opened and links clicked because they’re unique to each subscriber.

Our HubSpot email experts can create custom email campaigns based on subscribers’ lifecycle stage, list membership, and any information in your contact records to populate the most relevant content for each audience.

HubSpot offers a user-friendly email feature that allows you to drag and drop designs, CTAs, images, and links into ready-to-use templates to create personalized individual emails or mass newsletters to your audience quickly and efficiently.

Combine the ease of design with smart rules and personalization tokens, and HubSpot will adjust your email marketing campaign to the email recipient based on data stored in the CRM — from the subject line to the content of the email and its CTAs.

After your emails are sent, HubSpot provides you with reports and dashboards to track your audience’s engagement with your emails, allowing you to understand which topics are of most interest to your potential customers and the times and days that get the most successful engagement.

4. Social Media Integration & Management

HubSpot integrates with a range of social media platforms, which will allow you to connect your multiple accounts and simply draft, schedule, publish, and track post engagement with one tool. Like email, you also have insight into the best times to schedule posts.

The platform empowers you to create keyword monitoring streams so your team can review key interactions, going so far as to automatically send your sales team an email alert when a prospective client mentions a specific keyword.

Social interactions in HubSpot are linked to the people in your database to provide you with a greater context when determining a Marketing Qualified Lead from a Sales Qualified Lead. You’re able to associate your social media posts with various marketing campaigns for you to measure the entirety of your marketing efforts and which facet of your inbound marketing is generating the most revenue.

As is the theme of HubSpot, you’re also able to compare the performance of a campaign against your different social platforms and publishing time, allowing you to see the visits, leads, and customers your social media marketing is bringing to your business.

5. Automated Workflows

Our top four choices all branch from this primary function, which showcases how versatile and time-saving HubSpot automated workflows can be.

Our experts can help you create workflows to automate your marketing, sales, and service processes based on your parameters to improve your teams’ efficiency. We can create workflows for quotes, ticketing, conversation, and custom object at more advanced levels, such as professional and enterprise.

HubSpot allows users to build both internal and external workflows, with an external example being tailored content for readers based on “if/then” branches. Depending on the content that the user engages with, they can be given specific content that provides them with more information about what service of yours interests them.

Once a lead nurturing funnel is created from triggers, conditions, and actions, HubSpot can reel in customers to your sales team.

Additionally, HubSpot’s workflows integrate with multiple business apps, allowing you and your team to work as efficiently and productively as possible.

CTS: Leading HubSpot Partners In Sacramento

You don’t have to search the HubSpot Partner Directory of HubSpot Agency Partners to find marketing services in Sacramento.

Capitol Tech Solutions is a digital transformation firm that offers content marketing, marketing strategies, web design, and more. We’ve been a part of the partner program for nearly a year, so we have experience growing businesses with the HubSpot CRM platform.

It’s time you moved to one platform that will bolster your sales and marketing teams by choosing the right agency to help you convert leads and pin down potential clients with a customized strategy. Don’t settle for other user experience agencies.

We do more than just set up your HubSpot account. Our team of experts is here for continued maintenance and training. We offer training to help your sales teams identify and evaluate leads generated by your custom parameters while maintaining and optimizing your current HubSpot workflows and improving processes.

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The Sacramento-based digital transformation firm added six awards to its award-winning track record in Q4

Independent organizations recognizing digital excellence honored Capitol Tech Solutions in 2021- 2022 for the digital transformation firm’s work in government web design, nonprofit web design, and social media videography.

Capitol Tech Solutions (CTS) received a Best of Industry MobileWebAward, two gold MarCom Awards, a silver Davey Award, a silver w3 Award, and a Viddy Awards honorable mention in the company’s final business quarter.

MobileWebAwards

Founded by the Web Marketing Association in 1997, the MobileWebAwards is a standards-defining competition that sets industry benchmarks for the best mobile websites based on seven criteria:

• Creativity
• Impact
• Design
• Content
• Interactivity
• Ease of Use
• Use of the medium

“The goal of the MobileWebAwards is to provide a forum to recognize the people and organizations responsible for developing some of the most effective websites on the Internet today,” the Web Marketing Association website states.

Judges for the Web Marketing Association deemed CTS’s redesign of the California Mental Health Services Oversight & Accountability Commission as the Best Government Mobile Website, a Best of Industry MobileWebAward.

MarCom Awards

MarCom Awards recognize outstanding achievement by creative professionals involved in the concept, direction, design, and production of marketing and communication materials and programs.

According to the organization’s website, judges evaluated more than 6,000 entries from around the world with winners selected from over 300 categories in print, web, video, and strategic communications.

The before and after difference and final version of the California Mental Health Services Oversight & Accountability Commission website won CTS two gold MarCom Awards in the Digital Media Website categories of redesign and government.

The MarCom Awards are sponsored and judged by the Association of Marketing and Communication Professionals, a 25-year-old international organization with several thousand creative professionals.

Davey Awards

The Davey Awards is an international award focused on honoring outstanding creative work from the best small businesses worldwide.

The Academy of Interactive and Visual Arts (AIVA) oversees and judges the Davey Awards. Entries are judged on their merits based on a standard of excellence determined by the AIVA, considering the category entered to determine gold and silver winners. Gold winners receive a score of 90 or above, and silver winners receive a score between 79 and 89.

Capitol Tech Solutions received the silver award in the general self-promotion category for sites designed to promote a business.

w3 Awards

The w3 Awards celebrate digital excellence and honor outstanding websites, marketing, video, mobile sites and apps, social and podcasts created by interactive agencies, designers, and creators worldwide. The awards are also sanctioned and judged by the AIVA.

CTS’ work on the nonprofit Sweet Dreams Foundation website garnered the firm the silver award in the nonprofit category for the Best Use of Video Or Motion Graphics.

Viddy Awards

Founded as the Videographer Awards in Dallas, Texas, in 1995, the awards adapted to better reflect video’s constantly changing technology, platforms, and uses, becoming the Viddy Awards today.

The Viddy Awards are administered and judged by the Association of Marketing and Communication Professionals.

CTS received an honorable mention in the 2021 Viddy Awards for its Social Media Videos submission.

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